Product Kata OS
A virtual companion for every team across your customer journey.
Product Kata OS is a self-learning operating system for commercial success. Specialised AI assistants help across your customer journey — sell, onboard, expand, support — each one a companion for the teams that run it. They know your product deeply and keep up as it changes, so your people spend their time with customers, not documents.
How it fits together
How Product Kata OS supports creating commercial success
Commercial success comes from working the customer journey — improving how your customers work, day to day. Product Kata OS gives each stage of that journey a companion assistant who understands your customer’s context and your product deeply.
How it works
Every assistant knows your product — and keeps up as it changes.
AI has made products change faster than ever: new capabilities, packaging and pricing ship all the time. To meet what buyers now expect, whoever is in front of the customer still has to know the whole product — as it is today, not last quarter. No one can hold all of that in their head anymore. Product Kata OS runs on a living catalog of your product, kept current, and the assistants read from it. So any team member gives an expert, tailored answer in the moment, without worrying they’ve missed the latest change.
Works with your stack, not instead of it.
Product Kata OS does not replace your CRM or support desk. It connects to the tools you already use and fills the gap they leave — turning document-based, copy-paste commercial work into an AI-enabled way to create and collaborate. The deal still lives in your CRM; Product Kata makes the commercial knowledge around it usable in the moment.
Why it helps you win business
Be bigger than your team.
Your buyers already expect insight and a solution shaped around them, delivered the way they prefer — and your competitors are moving to AI-accelerated ways of working to give it to them. A lean team keeps up only by doing the same: letting AI carry the product knowledge and do the assembling, so your people bring the judgement and the relationship. With it, a small team delivers tailored, well-priced solutions that go beyond what the customer expected, at the speed now expected.
And every case makes you sharper. What you win and lose, the gaps, the must-haves — Product Kata OS feeds that back into your catalog, and to your product as data. Your teams speak one language, grounded in evidence, not opinion. You win the deal in front of you, get better at winning the next one, and you do it before your competitors do.
The bar has already moved.
Buyers want insight, not meetings. Competitors are adopting AI ways of working. Standing still is falling behind — a lean team stays ahead only by working the same way, faster.
Sell · Solution assistant
Turn a customer conversation into a proposal that wins.
A sales manager sits on a dozen sources — product docs, price lists, past deals, half-remembered promises — and almost no time left to talk to the customer. So proposals go out generic, slow, or a size too small, and good deals slip away. The Solution assistant flips that. It works from the customer’s real need and context, assembles the right solution from your product catalog, and returns a tailored, correctly priced proposal. Your people spend their time with the customer, not the paperwork.
It works alongside your CRM, not instead of it. The deal stays where it always did; Product Kata fills the proposal gap.
We are working on it. Nothing is live yet.
Learn · Product Kata Core
The free operating model behind it.
Product Kata Core is the free, open operating model your product people — and the growth people who own commercialisation — can use today. It builds commercial thinking into daily work: finding growth scenarios, turning capability into an offering, and learning from the market as you go. It is AI-native, so it runs in your preferred AI tool as handbooks, templates and agent recipes you make your own. Free, always (Creative Commons).
Newsletter
Product Kata, monthly.
One short email a month: what we’re building, plus the sharpest thinking on treating the product as a business. No noise.