Product Kata

Solution assistant

Every proposal is a race against a dozen tabs — and the customer is waiting.

Product docs, price lists, past deals, half-remembered promises. By the time the proposal is together, there’s no time left for the customer — and it still goes out generic, or a size too small. Good deals slip on the proposal, not the price.

We’re building an AI assistant to change that. We’re working with real sales teams as we go — and you can sharpen your own workflow today with our free benchmark.

A better way

What if the proposal started from the customer, not the paperwork?

Imagine an assistant that sits in the conversation with you. It learns the customer’s real need and context, assembles the right solution from your product catalog, and hands back a tailored, correctly priced proposal — in minutes, not evenings. You spend your time with the customer; it does the assembling.

That’s the Solution assistant we’re building. Nothing is live yet.

Peer benchmark

Free · limited

How your team moves from need assessment to a winning proposal.

We’re benchmarking two steps in B2B software sales: how your team works out what the customer actually needs, and how that understanding becomes a proposal they win with. We look at the workflow around both — who’s involved, what gets written down, where AI helps and where it doesn’t. Whatever you use today: Claude, ChatGPT, Copilot, or no AI yet.

You walk away with

  • A benchmark of how your team runs need assessment — against peers selling something equally complex.
  • A read on how much of that understanding survives into the proposal — where it goes generic, thin, or over-promised.
  • Concrete, tool-agnostic moves to sharpen both, starting this week.
  • An honest answer to whether you have a repeatable way of doing this at all — which is what decides whether any AI tool can help you.
Straight with youThis is peer research and we’re not selling you anything. We’re building an AI Solution assistant, and it can only be as good as the need assessment it starts from and the proposal it produces — so we’re helping teams sharpen both. You get the report; we learn what matters.
The commitment
30 minutes of your team’s time. Want the recommendations walked through? That’s another 30 — optional.
How we work
We go deep on your workflow, not our product. That’s the whole idea.

Tell us your biggest proposal headache.

Drop a short note about where making a solution proposal hurts most today. We’ll set up the 30-minute interview and get your benchmark back to you.

Join the benchmark

We work with a limited number of teams at a time.